A brand new look
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The primer lineup, reintroduced
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Last call. Free lip ends tonight❗
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Wait, now it comes with a free lip?
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A Full Service Email Marketing Agency
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Iconic Color. On Us.
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Blush. Highlight. Repeat. Meet NEW LIT STX.
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Don’t miss the lash out moment
Out of Stock
30% off all mascaras + free deluxe mini
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Permission to lash out
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Big Lash Energy: 30% off all mascaras
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Last Day: Take 25% Off 💔
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25% Off for Valentine’s Day 💕
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Your #1 primer, free with $85
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2016 Makeup? We're Here For It.
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The viral lip, now 25% off
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25% off everything you love 💋
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Free matte lip? Clock’s ticking.
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Spend $65, get a free matte lip!
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Built in the studio. Made for your mirror.
New Feature update
A matte lip moment—free with $65
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We Support
40+ ESPs
Try For Free40+ ESPs
Precision meets pigment
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This lip is on us
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She's An Icon💄And So Are You.
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The icons you trust—now up to 50% off
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This contour comes with a bonus
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The Viral Red Lip Liner, Back in Stock 💄
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Up to 50% off the icons you love
New Year
New contour sticks just dropped
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New contour. Free primer. Let’s go.
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Blur first. Sculpt better.
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Prime your sculpt—on us
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You wanted a reason to shop—this is it.
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30% sitewide + 50% off select faves
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30% off sitewide starts now
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120+Email Marketers
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$65 gets you one. $85 gets you both.
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Your eyeshadow’s ride-or-die—free with $85
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Two iconic primers. One free mini.
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Free Deluxe Primerizer+ with any $65+ order❗
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Blurring. Smoothing. Gifted.
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Cyber Week starts now: 30% off everything.
Cyber Monday
30% off every. single. primer.
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Black Friday 30% off. Your SBX icons included!
Black Friday
Unlock 40% off Sitewide w/ Code EXTRA10
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Black Friday is here: 30% off sitewide.
Black Friday
New contour essentials just dropped
Product launch
30% off all primers. No filter needed.
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30% off sitewide. Yes, even the icons❗
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